IPEX is the leader in thermoplastic piping systems in North America. The municipal, electrical and industrial segments, of the organization needed to breathe new life into their marketing content, including case studies, emails and landing pages.
Taking a journalistic approach to IPEX's content, Greenlight Content used storytelling techniques to highlight municipal, industrial and electrical client projects, including outlining the challenges, detailing the solution and highlighting the results of their work. Through stakeholder and client interviews and extensive desk research, Greenlight produced case studies that brought IPEX's line of award-winning products to life.
The content has been instrumental in showcasing the real-world applications of IPEX products and the projects it supports throughout Canada and the US. The case studies specifically have become a crucial part of IPEX's sales process, especially when targeting clients in similar industries.
Vanessa does a wonderful job throughout the entire writing process, from concept, interviews, drafting and layout. She is an excellent copywriter and an absolute pleasure to work with.
