And when you’re in the weeds of your business day in and day out, it’s pretty hard to see your organization's strengths objectively. You're too close to it. Which means the story you're telling the market probably undersells your true value.
My brand messaging strategy service gets under the hood of your business to create a tailored messaging framework that will serve as the foundation for all your brand communications.
Most owners don't know what makes them different until someone asks. With a background in journalism and twenty years of professional writing experience, I know how to ask questions that uncover the most important truths.
The result is a branded strategy document that includes a brand positioning statement, tone of voice, USP, brand values, brand story, writing style guidelines and more.
During a two-hour discovery workshop, we’ll deep-dive into your business, discussing your goals, marketing challenges, target personas, brand differentiators and much more. I'll lead the call and pepper you and your team with a million questions, encouraging you to think more deeply about how you market your business.
I'll go away and do what I do best: write! I'll consolidate our conversation as well as desk research I've conducted and come back with a killer brand messaging strategy that's a true reflection of your business. We'll refine it together until it's perfect. No one wants the first pancake anyway.
From website copy and newsletters to social media captions and blog posts, your brand messaging strategy will ensure consistency across all marketing touchpoints for your business.
We celebrate Kool & The Gang-style on our mutual success!
