Brand messaging strategy

It’s impossible to know where to start with your brand messaging when you don’t have a strategy in place (note: this applies to pretty much everything else in life too).

Featuring the Case Study article within an iPad.

And when you’re in the weeds of your business day in and day out, it’s pretty hard to see your organization's strengths objectively. Which makes it almost impossible to write about them.

Our content strategy services get under the hood of your business to create a tailored brand messaging framework that will work as the foundation for all your content development.

This crucial document includes a brand positioning statement, brand tone of voice, USP, brand values, messaging boilerplate, brand messaging options, writing style guidelines, content pillars, and more.

With the foundations of your brand messaging strategy in place, you’ll be in a strong position to create kick-ass content that reflects the needs of your audience and your business objectives.

BOOK A CALL

How it works

1

Discovery workshop

During a two-hour discovery workshop, we’ll deep-dive into your business, discussing your goals, marketing challenges, target personas, brand differentiators and much more. I'll lead the call and pepper you and your team with a million questions, encouraging you to think more deeply about how you market your business.

2

Developing a custom brand messaging strategy

I'll go away and do what I do best: write! I'll consolidate our conversation as well as desk research I've conducted to come back with a killer brand messaging strategy that's a true reflection of your business. We'll refine it together until it's perfect. No one wants the first pancake anyway.

3

Implement your new messaging framework

From website copy and newsletters to social media captions and blog posts, your brand messaging strategy will ensure consistency across all marketing touch points for your business.

4

Celebrate good times

We celebrate Kool & The Gang-style on our mutual success!

5

6

More Services

Website copywriting
Website copywriting
Are the words on your site feeling tired and uninspired? Let me revive them. We can start from scratch or edit existing copy. Let’s work together to hone your brand voice and create truly compelling content.
LEARN MORE
HubSpot consultancy
HubSpot consultancy
Unlock the full potential of this incredibly powerful marketing automation software. We're a certified HubSpot Provider with of ton of experience to help get the job done.
LEARN MORE
Digital ad copy
Digital ad copy
Gotta get those clicks! We’ll create engaging copy that will drive your audience to take action. From PPC ads to Facebook and Instagram campaigns, we can cover every base.
LEARN MORE
Email marketing & newsletters
Email marketing & newsletters
Keeping your customers informed is crucial - but too many newsletters are all, ‘Me, me, me’. We’ll help you create a truly useful and interesting newsletter to keep open and click rates sky-high.
LEARN MORE
Blog writing
Blog writing
A blog is a wonderful thing - but it takes time, creativity and consistency to keep it up-to-date. We’ll develop a blogging schedule, write your copy and even upload your blog content. And then we can watch those pageviews roll in.
LEARN MORE
Arrow pointing up that will bring to you to the top of the page.