Email marketing & newsletters

Psst. Wanna know a secret? Email marketing is not dead. In fact, it is alive and well, living in a quaint 19th-century farmhouse with its dog, life partner and two small children.

Featuring the Case Study article within an iPad.

Email marketing is still killing it as a marketing channel: it delivers an average return of $36 for every dollar spent, outperforming paid search, social advertising, and display ads.

But here's the rub: most business emails go unopened, unread or straight to the promotions graveyard.

Your emails deserve better, and I can help. Because I *love* marketing emails. I love reading them. I love writing them. I love analyzing them.

And I love getting a promo code that I pop into that little promo code box to get a discount, which makes me feel like I have won at life.

I want to help you with email marketing so you can win at life, too.

BOOK A CALL

How it works

1

Strategy or no strategy?

If you already have an email marketing strategy but need someone to manage it going forward, that is super. Skip down to step 3.

2

No strategy

If you don't even know where to start with email marketing, that's OK! We'll build it together. We'll pick the right email platform for your business (I've worked with MailChimp, Shopify, HubSpot and more), make sure you've got a quality list of opted-in subscribers, and set up a sending schedule that aligns with your blog and social calendars. I'll also create an email template with your branding, so every send is on point.

3

Craft that copy

I will produce magical, engaging and life-affirming copy, including A/B subject lines, and you'll have two rounds of revisions to shape it to perfection.

4

Optimize, optimize, optimize

I'll schedule the email to go out, and deliver a performance report with recommendations for improvement.

5

6

"We would recommend Vanessa's email marketing expertise to help you craft amazing newsletters. She gave prompt communication and supported us in many different ways."

Natasha Martens, Director of Finance & Operations, Highway Three Solutions

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