Email marketing & newsletters

Psst. Wanna know a secret? Email marketing is not dead. In fact, it is alive and well, living in a quaint 19th-century farmhouse with its dog, life partner and two small children.

The truth is, email marketing is still going strong as a marketing channel. 80% of marketers say that email is their MOST used form of content marketing.

And I *love* marketing emails. I love receiving them. I love reading them. I love analyzing them.

I love getting a promo code that I pop into that little promo code box to get a discount, which makes me feel like I have won at life.

I want to help you with email marketing so you can win at life, too.

How it works

1. Strategy or no strategy?

If you already have an email marketing strategy but need someone to manage it going forward, that is super. Skip down to step 3.

2. No strategy

If you don’t even know where to start with email marketing, we will work together to:

  • Select an email marketing platform that is right for your business (I have experience using MailChimp, Shopify, HubSpot, etc.)
  • Create an email template with your branding
  • Ensure we have a good quality list of opted-in subscribers (or work on creating one)
  • Create an email marketing schedule (that will align with your blogging/content/social media calendars), and we will put together an email template.

3. Craft that copy

I will produce magical, engaging and life-affirming copy, including A/B subject lines, and you will review it, allowing for 2 rounds of amends.

4. Optimize, optimize, optimize

We will schedule the email to go out, and I will provide a performance report with recommendations for improvement.

More services

HubSpot consultancy
Unlock the full potential of this incredibly powerful marketing automation software. We're a certified HubSpot Provider with of ton of experience to help get the job done.
LEARN MORE
Digital ad copy
Gotta get those clicks! We’ll create engaging copy that will drive your audience to take action. From PPC ads to Facebook and Instagram campaigns, we can cover every base.
LEARN MORE
Blog posts
A blog is a wonderful thing - but it takes time, creativity and consistency to keep it up-to-date. We’ll develop a blogging schedule, write your copy and even upload your blog content. And then we can watch those pageviews roll in.
LEARN MORE
Website copy
Are the words on your site feeling tired and uninspired? Let me revive them. We can start from scratch or edit existing copy. Let’s work together to hone your brand voice and create truly compelling content.
LEARN MORE
Content marketing strategy
No idea where to start? You’ll get a comprehensive content strategy that includes brand positioning, brand tone of voice, content pillars, content types and more. One sweet little package, all wrapped up.
LEARN MORE