Email marketing & newsletters

Psst. Wanna know a secret? Email marketing is not dead. In fact, it is alive and well, living in a quaint 19th-century farmhouse with its dog, life partner and two small children.

Featuring the Case Study article within an iPad.

The truth is, email marketing is still going strong as a marketing channel. 80% of marketers say that email is their MOST used form of content marketing.

And I *love* marketing emails. I love receiving them. I love reading them. I love analyzing them.

I love getting a promo code that I pop into that little promo code box to get a discount, which makes me feel like I have won at life.

I want to help you with email marketing so you can win at life, too.

BOOK A CALL

How it works

1

Strategy or no strategy?

If you already have an email marketing strategy but need someone to manage it going forward, that is super. Skip down to step 3.

2

No strategy

If you don’t even know where to start with email marketing, we will work together to:

• Select an email marketing platform that is right for your business (I have experience using MailChimp, Shopify, HubSpot, etc.)
• Create an email template with your branding
• Ensure we have a good quality list of opted-in subscribers (or work on creating one)
• Create an email marketing schedule (that will align with your blogging/content/social media calendars), and we will put together an email template.

3

Craft that copy

I will produce magical, engaging and life-affirming copy, including A/B subject lines, and you will review it, allowing for 2 rounds of amends.

4

Optimize, optimize, optimize

We will schedule the email to go out, and I will provide a performance report with recommendations for improvement.

5

6

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