Creeds

For more than 100 years, Creeds has been a recognized luxury retailer in Toronto. To support their digital marketing strategy, Greenlight Content crafts weekly newsletters, website copy, press releases and more with this premium branding top of mind.

SEE THE WORK
Featuring the Case Study article within an iPad that will link to the actual article.

The challenge

Creeds General Store is a gourmet grocery shop located in Toronto. Though Creeds Coffee Shop and Creeds Dry Cleaning businesses are renowned in the city, Creeds General Store was a relative newcomer on the high-end grocery scene. As a result, it wasn’t generating the kind of engagement rates - and sales - that it wanted to through its email marketing campaigns.

SEE THE WORK

The solution

Creeds

Effective email marketing is the lifeblood of eCommerce businesses - and being able to measure performance is essential. We gave the newsletters a strong brand voice using language that was fun, conversational and food-focused. Greenlight Content updated the newsletters template and imagery and switched from a third-party email tool to Shopify’s new email marketing service, which ties total sales to each newsletter.

SEE THE WORK

The results

With a revamped email marketing strategy, conversion rates for each newsletter reached 1.57% by the end of 2022, well above the industry average for Food & Beverage companies of 0.90%.

Vanessa has a great understanding of what our needs are and delivers high-quality work on a consistent basis. So happy that we use her services, and she has made my work life infinitely easier.

Jonah Creed, President
Creeds General Store
Arrow pointing up that will bring to you to the top of the page.