Brizo FoodMetrics

From delivering content strategy and website copy to landing pages and promotional materials, Greenlight Content worked as a fully outsourced copy and content partner for leading foodservice insights brand Brizo FoodMetrics.

SEE THE WORK
Featuring the Case Study article within an iPad that will link to the actual article.

The challenge

Brizo FoodMetrics is a market analytics platform for the foodservice industry offering data-rich insights to help their customers make smarter decisions about how they target, market and invest their resources to win more business. It needed to develop a content strategy that reflected its business objectives and its target audience of discerning foodservice and restaurant suppliers.

SEE THE WORK

The solution

Brizo FoodMetrics

Greenlight Content conducted content strategy sessions with their senior team and operations team to inform a new strategy and brand positioning the organization could use in its marketing and sales materials.

SEE THE WORK

The results

The final content marketing strategy was robust, covering brand positioning, brand tone of voice, brand messaging options, content pillars and content recommendations as well as further guidance on improving their demo page (a key lead generation opportunity), and digital ad messaging.

We really enjoyed working with Vanessa. She has a way of taking our vision and fusing it with beautiful words to output compelling copy. We started with one project and plan to continue working with her on future writing and content projects.

Gajen Indrakumaran, Head of Marketing
Brizo FoodMetrics
Arrow pointing up that will bring to you to the top of the page.