Brizo FoodMetrics is a market analytics platform for the foodservice industry offering data-rich insights to help their customers make smarter decisions about how they target, market and invest their resources to win more business. It needed to develop a content strategy that reflected its business objectives and its target audience of discerning foodservice and restaurant suppliers.
The final content marketing strategy was robust, covering brand positioning, brand tone of voice, brand messaging options, content pillars and content recommendations as well as further guidance on improving their demo page (a key lead generation opportunity), and digital ad messaging.
We really enjoyed working with Vanessa. She has a way of taking our vision and fusing it with beautiful words to output compelling copy. We started with one project and plan to continue working with her on future writing and content projects.