Caravel Law

Toronto's leading boutique law firm enlisted Greenlight Content to help establish its lawyers as thought leaders on legal issues in Canada.

SEE THE WORK
Featuring the Case Study article within an iPad that will link to the actual article.

The challenge

Caravel Law is an alternative, boutique law firm in Toronto, providing experienced, qualified lawyers without the customary overhead. It wanted to showcase its expertise - and its innovative approach to legal services - with a collection of topical blog posts aimed at its target audience.

SEE THE WORK

The solution

Caravel Law

Greenlight Content produced a series of blog posts covering various legal topics, from fractional in-house legal counsel to the legal considerations for accepting VC funding. To do this, we conducted phone interviews with Caravel Law’s subject matter experts, highly-trained and accomplished lawyers with years of legal experience, who could provide invaluable insights on each subject.

SEE THE WORK

The results

These blog posts have been used as critical pieces of collateral for Caravel Law’s sales team to use during new business meetings and pitches to secure new clients. We've also drafted press releases for important company announcements and crafted copy for sales literature, including one page service brochures.

We hired Greenlight Content to help research and write a series of blog posts. We were really happy with the results and clients have commented on the quality of the writing. Vanessa is very easy to work with and clearly focused on creating value. Highly recommended.

Stuart Wood, CEO
Caravel Law
Arrow pointing up that will bring to you to the top of the page.