Caravel Law is an alternative, boutique law firm in Toronto, providing experienced, qualified lawyers without the customary overhead. It wanted to showcase its expertise - and its innovative approach to legal services - with a collection of topical blog posts aimed at its target audience.
Greenlight Content produced a series of blog posts covering various legal topics, from fractional in-house legal counsel to the legal considerations for accepting VC funding. To do this, we conducted phone interviews with Caravel Law’s subject matter experts, highly-trained and accomplished lawyers with years of legal experience, who could provide invaluable insights on each subject.
These blog posts have been used as critical pieces of collateral for Caravel Law’s sales team to use during new business meetings and pitches to secure new clients. We've also drafted press releases for important company announcements and crafted copy for sales literature, including one page service brochures.
We hired Greenlight Content to help research and write a series of blog posts. We were really happy with the results and clients have commented on the quality of the writing. Vanessa is very easy to work with and clearly focused on creating value. Highly recommended.