Content marketing strategy

It’s impossible to know where to start with your content strategy when you don’t have a plan (note: this applies to pretty much everything else in life too).

And when you’re in the weeds of your business day in and day out, it’s pretty hard to see what needs to be done.

Our content strategy services get under the hood of your business to develop a comprehensive content strategy to help achieve your goals.

This includes brand positioning, brand tone of voice, competitor review, SWOT analysis, content pillars, content types and more.

With the foundations of your strategy in place, you’ll be in a strong position to create kick-ass content that reflects the needs of your audience and your brand objectives.

How it works

1. Brainstorming

During a two-hour brainstorming session, we’ll deep-dive into what’s working and what’s not with your current content strategy (note: this will also work if you don’t have one).

2. Makin’ a plan

I put together a comprehensive plan of short- and long-term content marketing recommendations tailored to your business to help achieve your goals.

3. DIY or hire me

You can either execute these recommendations yourself or hire me to do any/all of them.

4. Celebrate good times

We celebrate Kool & The Gang-style on our mutual success!