Hera Fertility

Hera Fertility, a bootstrapped start-up focusing on providing fertility financing, support and care, enlisted Greenlight Content to craft messaging that would resonate with both patients and clinics.

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The challenge

Hera Fertility needed expert guidance on establishing its brand as more than just a lender. They wanted to showcase the range of services and the value they provided to both patients and clinics beyond simply financing.

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The solution

Hera Fertility

Working collaboratively with the CEO and Hera Fertility team, Greenlight Content crafted website copy and sales literature that highlighted the enhanced patient and clinical support they offered.

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The results

The response to the brand's new clear, focused and persuasive messaging has been glowing, with ongoing content marketing work planned throughout the next year.

I've worked with many marketing specialists, and Vanessa is something special. Her exceptional skills as a content writer made it super easy to work with her. She quickly learned the business without having me fill out a hundred-page 'marketing evaluation' doc and easily understood my requirements and priorities. She is an effective collaborator, brings an authentic voice to her work and gets things done.

Thiv Paramsothy, Founder & CEO
Hera Fertility
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