Hera Fertility

Hera Fertility, a bootstrapped start-up focusing on providing fertility financing support and care, enlisted Greenlight Content to craft messaging that would resonate with both patients and clinics.

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Hera Fertility

The challenge

Hera Fertility needed expert guidance on establishing its brand as more than just a lender. They wanted to showcase the range of services and value their offering provided both patients and clinics beyond simply financing.

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The solution

Hera Fertility

Working collaboratively with the CEO and Hera Fertility team, Greenlight Content crafted website copy and sales literature that highlighted the enhanced patient and clinic care it provided throughout the fertility journey.

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The results

The  response to the brand's new clear, focused and persuasive messaging has been glowing, with ongoing work content marketing work planned throughout the next year.

I've worked with many marketing specialists, and Vanessa is something special. Her exceptional skills as a content writer made it super easy to work with her. She quickly learned the business without having me fill out a hundred-page "marketing evaluation" doc and quickly understood my requirements and priorities. And most of all, she is an effective collaborator, brings an authentic voice, and gets things done.

Thiv Paramsothy, Founder & CEO
Hera Fertility