BridgePoint Effect

An organization focused on innovation needs innovative tools to grow. Greenlight Content helped business consultancy BridgePoint Effect better leverage their HubSpot sales and marketing automation portal to supercharge their operations.

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The challenge

BridgePoint Effect is a business consulting firm that has been serving clients across the globe for more than 20 years. The client was using the HubSpot marketing automation platform but was struggling to leverage the full value of the tools for their sales and marketing campaigns.


The solution

BridgePoint Effect

After running a full audit on their HubSpot setup, we created a strategy involving list segmentation, workflows, email campaigns and integration with third-party tools like Thinkific, Clickfunnels and Stealth Webinar to ensure the BridgePoint Effect team was getting maximum value from all the features of the HubSpot platform.


The results

Campaigns that would have taken the BridgePoint Effect team weeks to implement took mere days thanks to the automation and processes that were set up within their HubSpot portal.

I'm so happy we found Vanessa at Greenlight Content - she's adept at navigating HubSpot and was able to quickly sort out many things that had us muddled up. She's a great copywriter and has provided helpful marketing advice too. It's a delight to work with her.

Janice Francisco, CEO
Bridgepoint Effect
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