BHive

How do you entice international entrepreneurs to relocate to Brampton and join your start-up incubator? If you're BHive, you do it with a punchy, bold and engaging website that highlights the benefits of launching in one of Canada's fastest growing cities.

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BHive

The challenge

BHive’s start-up incubator program is a collaboration between the Toronto Business Development Centre (TBDC) and the City of Brampton with a dedicated focus on the Canadian Government’s Start-Up Visa Program.

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The solution

BHive

Greenlight Content took an audience-first approach to the copy for the website, clearly communicating the value the incubator provided for foreign businesses looking to expand into the North American market. We used bold, punchy language that was full of energy to capture attention and engage prospective applicants.

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The results

After several interviews with key stakeholders, the website copy was turned around quickly to meet a tight deadline for the new website launch. Few revisions were needed and feedback from the client has been overwhelmingly positive.

This was one of the smoothest copywriting processes I've experienced - and with the best results. Vanessa's writing has energy and brightness and you can tell the passion and quality are there. We appreciate her service and professionalism and would highly recommend her services.

AJ Sivam, Director, Brand & Public Affairs
BHive