Advanced Test & Automation (ATA) - best known for developing automotive test system technology - pivoted its business during the pandemic to develop Flashfreeze™, a storage solution that helps rapidly deploy the vaccines through innovative cold-storage technology. With COVID-19 vaccines being approved at a lightning-fast pace, ATA had a short window to raise awareness of their cold storage technology.
Working as a white label partner for Centricity360, Greenlight Content created a suite of content assets to help communicate the benefits of ATA’s Flashfreeze™ products to healthcare professionals and logistics service providers. This included two eDocs, blog posts and landing pages.
Greenlight Content turned around copy quickly to meet tight deadlines and a short window of opportunity for the client. Feedback from the client has been overwhelmingly positive and an integral part of the sales and marketing initiative for their technology.
Vanessa had a great passion for the ATA project and it showed in the content she produced for the client. She's a great listener, is detail orientated, and has advanced writing skills especially with a subject of a technical nature. She was able to connect with the client, quickly understanding their business, and produce the content under a tight deadline.